Blackberry car crash
There have been some pretty dodgy broadcasting performances on display in the last few months.
Acting BBC DG Tim Davie's attempt in front of Sky cameras felt like it would never be beaten for car-crash corporate comms. But then the day before yesterday, Blackberry's European MD had a nightmare as he did the rounds launching his company's new handset.
To be fair to Stephen Bates, although the transcript from Radio 5Live makes for unbelievable reading, when you actually hear it, you can understand more clearly why he got tied in the knots he did. The BBC Breakfast version , though, is one of those things where you start off watching sitting on a chair, but then find by the end of it that you're hiding under your desk. It is properly painful to watch.
Camberton does a great little media training course for clients, if anyone at RIM is interested...