Method or madness?

I'm not sure whether to laugh or cry at the follow-up to the Fontwell Park race name story which I blogged about yesterday . Yesterday, the reason for us not being able to call one of our sponsored races the "Betfair pays £7m in levy maiden hurdle" was that it was a "political message". But a further response given to Fontwell by the BHA today states that the reason is actually that they don't want us to include the part that we pay on our international business. They say that ( as I explained in yesterday's post ) we actually pay £6.2million in statutory levy, and the additional £1m (and change) is a voluntary donation which they are not happy to refer to as levy. So we can call the race the "Betfair pays £6.2m in levy maiden hurdle" but we can't call it the "Betfair pays £7m in levy maiden hurdle". Is it just me, or is that just plain weird? The reason our international contribution is a voluntary donation is that there is no statutory mechanism by which it comes as levy. The BHA is, sensibly, anxious to get levy on bets placed on British horseracing, wherever the bet happens to be placed: the non-statutory nature of the international portion is therefore doubtless a frustration for them, and you would think that they would do everything they could to imply that it is money they are entitled to, rather than because we believe it right that we should pay it, so that other betting operators might follow suit in giving it. Instead, they have fallen over themselves to point out that it is nothing more than a donation, which just emphasizes that it should be passed around on an annual basis to whatever the donor thinks is the most deserving cause. I'd be fascinated to know the logic by which that is thought to be the most sensible approach.